The Web Optimization Store for all your web site search engine optimization needs The Web Optimization Store for all your web site SEO needs
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According to, search engine optimization (SEO) is:

the process of improving the volume or quality of traffic to a web site or a web page (such as a blog) from search engines via "natural" or un-paid ("organic" or "algorithmic") search results as opposed to other forms of search engine marketing (SEM) which may deal with paid inclusion (PPC or pay-per-click). The theory is that the earlier (or higher) a site appears in the search results list, the more visitors it will receive from the search engine.

Put plainly and simply, search engine optimization is the art and science of increasing your website's rankings by making your site more attractive to the search engines. The Web Optimization Store professionals do this by thoroughly analyzing your web pages and using keyword research, effective keyword-rich SEO-centric copy, restructuring web site links and file names, optimizing images, adding business listing placement services and social media (blogs, Facebook and Twitter) to enhance your web site to improve its ranking in the search engines. We use only ethical white hat methods, as opposed to black hat methods that try to trick the search engines into increasing your ranking.

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